International Journal of Pharma and Bio Sciences
 
 
 
    ISSN 0975-6299
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International Journal of Pharma and Bio Sciences

Management Studies

Dr.A. Dharmaraj

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[Abstract]

The study analyses whether any difference (Gap) exists between the organizational initiatives perceived and organizational initiatives expected by the BPO employees and the influence of demographic characteristics on this gap. Primary and secondary data are utilized in this descriptive study and the population comprised of all the BPO organizations in Kochi region, in Kerala. The sampling design is probability sampling and sampling method is simple random sampling. The data was collected from 7 BPO organizations in Info park and the sample size is 637. The data collected though structured closed ended questionnaire was analysed using SPSS for exploratory factor analysis and AMOS for Confirmatory factor analysis. KMO & Barlett’s test, Cronbach Alpha was used to measure sampling adequacy and questionnaire reliability respectively. Statistical tools include mean, independent z test, ANOVA, Coefficient of variation, GAP, regression analysis and the various goodness of fit measures.

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